Walmart isn’t just a place to shop for groceries or home essentials anymore. With the Walmart Creator Program, anyone—yes, anyone—can become an influencer and earn money by sharing products they love.
Here's everything you need to know about the program, from signing up to maximizing your earnings.
What Is the Walmart Creator Program?
The Walmart Creator Program is Walmart’s official platform for influencers and content creators. It’s designed to help you earn commissions by promoting Walmart products through social media, blogs, or videos.
Unlike traditional affiliate programs, Walmart Creator offers higher payouts (up to 18% commission on sales!) and tools like a customizable storefront to showcase your favorite items.
Key features:
- Personal storefront: Curate shoppable product collections.
- High commission rates: Earn up to 18% on sales from home decor, beauty, and more.
- Analytics dashboard: Track clicks, sales, and earnings in real time.
How the Walmart Creator Program Works
1. Create Your Storefront
After joining, you’ll get a dedicated page on Walmart’s site (e.g., walmart.com/shop/yourname). You can fill it with products you recommend, organized into themed collections like “Cozy Home Essentials” or “Summer Skincare Must-Haves.”
2. Generate Affiliate Links
Use Walmart’s browser extension or dashboard to create trackable links for any product on Walmart.com. Share these links in your social media posts, YouTube videos, or blog articles.
3. Earn Commissions
When someone buys a product through your link or storefront, you earn a commission. Rates vary:
- 18%: Home decor, beauty, fashion.
- 5-10%: Electronics, toys.
- 0-1%: Media (books, games).
Importantly, you’ll earn commissions on everything in the buyer’s cart within 24 hours of their clicking your link—not just the item you promoted.
How to Join the Walmart Creator Program
Step 1: Apply Online
Visit Walmart Creator and click “Apply Now.” You’ll need to:
- Share basic info (name, email, password).
- Pick 1–5 keywords describing your content (e.g., “fashion,” “parenting”).
- Link at least one social media account (Instagram, YouTube, TikTok, etc.).
No minimum follower count is required!
Step 2: Wait for Approval
Walmart reviews applications regularly. Approval times vary, but many creators get accepted within a week.
Step 3: Start Promoting
Once approved, you’ll access tools like:
- Link generator: Create affiliate links in seconds.
- Product recommendations: Walmart suggests items based on your niche.
- Performance analytics: See which products sell best.
Walmart Creator vs. Amazon Influencer Program: Which Is Better?
| Feature | Walmart Creator | Amazon Influencer Program |
|---|---|---|
| Commission Rates | Up to 18% | 1–10% (varies by category) |
| Storefront | Customizable page on Walmart’s site | Customizable page on Amazon |
| Eligibility | No follower minimum | Requires social media following |
| Payout Flexibility | Monthly payments via direct deposit | Monthly payments |
Why choose Walmart Creator?
- Higher commissions for most categories.
- Easier to join (no follower requirements).
- Better for promoting everyday items (Walmart’s core audience).
Why choose Amazon?
- Larger product selection.
- On-site video features (product review videos appear on Amazon listings).
5 Tips to Succeed in the Walmart Creator Program
1. Focus on High-Commission Categories
Promote products in beauty, home decor, or fashion to maximize earnings. Avoid low-commission categories like books unless they fit your niche.
2. Post Consistently
Share product links daily on social media. Use platforms where your audience hangs out (e.g., TikTok for Gen Z, Facebook for parents).
3. Be Authentic
Only promote products you’d genuinely use. Follow FTC guidelines by adding #ad or #sponsored to posts.
4. Use Walmart’s Free Tools
- Browser extension: Quickly grab affiliate links while shopping online.
- Holiday gift guides: Pre-made collections for seasonal campaigns.
5. Track Your Performance
Check your dashboard weekly to see which links perform best. Double down on what works!
Frequently Asked Questions
1. Do I need a big following to join?
No! Walmart accepts creators of all sizes. Focus on creating quality content instead of chasing follower counts.
2. How much can I earn?
Earnings depend on your traffic and product choices. Some part-time creators make $500/month, while top influencers earn over $10,000/month.
3. Can I promote Walmart products on TikTok?
Yes! TikTok is a great platform for short, engaging product demos. Use trending sounds and hashtags like #WalmartFinds.
4. Is there a fee to join?
Nope—it’s free!
Final Thoughts
The Walmart Creator Program is a golden opportunity for influencers to monetize their passion. With high commissions, no entry barriers, and user-friendly tools, it’s perfect for beginners and experts alike. Ready to start? Apply today and turn your creativity into cash!
Note: Always comply with FTC guidelines by disclosing affiliate relationships in your content.