SKIMS Collaborators: Shapewear Partnerships with Kardashian-Backed Brand

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If you’ve ever dreamed of collaborating with a brand that celebrates inclusivity, innovation, and body positivity, the SKIMS Influencer Program might be your golden ticket. Founded by Kim Kardashian, SKIMS has revolutionized the shapewear and loungewear industry by creating products designed for every body type. Their influencer program is a key part of their marketing strategy, helping the brand connect with diverse audiences worldwide.

Here's everything you need to know about joining the program.

What Is the SKIMS Influencer Program?

The SKIMS Influencer Program is an exclusive initiative that partners with content creators, models, and social media personalities to promote its products. Unlike traditional affiliate programs, SKIMS focuses on long-term collaborations with influencers who align with their values of inclusivity, authenticity, and empowerment. Currently the program is invite-only, but there’s an application process for aspiring influencers to showcase their potential.

SKIMS is known for its high-profile partnerships with celebrities like Megan Fox, Kate Moss, and athletes such as Chloe Kim. However, the brand also actively works with micro-influencers (those with 10,000–100,000 followers) who resonate with niche audiences.

Why Join the SKIMS Influencer Program?

Here’s what you’ll gain as a SKIMS ambassador:

  1. Sponsored Content Opportunities
    • Compensation varies based on your reach and engagement, but influencers typically earn payments per campaign.
    • High-performing creators may negotiate rates for dedicated posts, stories, or video reviews.
  2. Free SKIMS Products
    • Receive free shapewear, underwear, or loungewear to feature in your content.
    • Seasonal collections and new launches are often shared with influencers first.
  3. Exclusive Access
    • Attend SKIMS events, pop-ups, or product launches.
    • Collaborate with the brand’s creative team on special projects.
  4. Affiliate Earnings
    • After joining the influencer program, you may be invited to the SKIMS Affiliate Program, where you’ll earn 10%–20% commission on sales generated through your unique referral links.
  5. Brand Credibility
    • Partnering with a globally recognized brand like SKIMS boosts your profile and attracts other collaborations.

How to Apply for the SKIMS Influencer Program

Step 1: Meet the Basic Requirements

  • Be at least 18 years old.
  • Have an active Instagram account (TikTok and YouTube are bonuses).
  • Post high-quality, engaging content related to fashion, beauty, or lifestyle.
  • Align with SKIMS’ values of inclusivity and body positivity.

Step 2: Submit Your Application

  1. Visit the SKIMS Influencer Program page.
  2. Enter your email and accept the terms.
  3. Fill out the form with details like your name, sizes (for product matching), and social media handles.
  4. Submit and wait for a response (approval times vary).

Tip: SKIMS prioritizes influencers in the U.S. and Europe, but creators worldwide can apply.

4 Tips to Get Accepted

  1. Showcase Your Unique Style SKIMS looks for creators who can present their products in fresh, creative ways. Post photos or videos that highlight your personality while featuring similar brands.
  2. Engage With the Brand
    • Tag @SKIMS in your posts.
    • Use hashtags like #SKIMS, #SKIMSSquad, or #EveryoneNeedsSKIMS.
    • Comment on their social media posts to get noticed.
  3. Focus on Quality Over Quantity A smaller, highly engaged audience is more valuable than a large, inactive following. Prioritize meaningful interactions.
  4. Highlight Inclusivity Share stories or content that celebrates diverse body types, skin tones, or personal journeys.

What Happens After You’re Accepted?

  1. Onboarding You’ll receive a welcome email with guidelines, campaign ideas, and details about upcoming collaborations.
  2. Content Creation SKIMS encourages authentic content. For example:
    • “Get ready with me” videos featuring their shapewear.
    • Before-and-after styling clips.
    • Honest reviews of their loungewear.
  3. Affiliate Opportunities If invited to the affiliate program, you’ll get a custom link to share. Track your earnings through a dedicated dashboard.

Common Mistakes to Avoid

  1. Ignoring Brand Guidelines SKIMS has strict rules about image quality and messaging. Always follow their creative direction.
  2. Over-Promoting Balance sponsored posts with organic content to keep your audience engaged.
  3. Neglecting Analytics Use Instagram Insights or TikTok Analytics to track what works. SKIMS loves data-driven creators.

Success Stories: How Influencers Thrive With SKIMS

  • @hollzp (TikTok, 25K followers): Started by posting honest reviews of SKIMS products she bought herself. The brand noticed her content and later sent free products for collaborations.
  • @emma.arletta (Instagram, 381K followers): Focused on body-positive styling tips and landed a long-term partnership.

Frequently Asked Questions

Q: Do I need a huge following to join?

A: No! SKIMS works with nano-influencers (1K–10K followers) if their content is high-quality and aligned with the brand.

Q: Can I apply if I’m outside the U.S.?

A: Yes, but the brand prioritizes the U.S. and E.U. markets.

Q: How much can I earn as an affiliate?

A: Top affiliates earn thousands monthly, but results depend on your audience’s purchasing power.

Q: What if I’m rejected?

A: Reapply after 3–6 months. Meanwhile, keep creating SKIMS-related content to build your case.

Ready to apply? Head to the SKIMS website, polish your social profiles, and start creating content. Who knows? You might soon be rocking SKIMS’ next viral campaign.